Client spec project
Sarah Mitchell brand mark
@sarahmitchell.austin

A luxury Austin feed, built end to end.

Here is the full by Faye service for one agent, from the brand and the strategy to a month of posts and the report that proves it is working. Built on spec for Sarah, a Central and West Austin advisor.
CompassCentral & West AustinLuxury & relocation
01
We started with a brand.
Editorial and understated, because at this price point restraint reads as luxury. Two grounds, one jewel.
Forest green#14261F
Warm ivory#F5F1E8
Gold#C8A45C
Typefaces
Fraunces
Inter, for everything else.
Voice
Polished·Warm·Expert
Specificity over hype. A trusted advisor, never a brochure.
02
Then a plan, not just posts.
Sarah is not a listing-volume agent. Her moat is local authority and trust at a high price point, so the feed leans into where she is unbeatable: Central and West Austin.
Local25%
Educate20%
Inspire15%
Social proof15%
Promote12%
Personal10%
Top

Get found

Neighborhood guides and lifestyle reels reach relocating buyers who don't follow her yet.

"Comment AUSTIN for the guide"
Middle

Build trust

Educational carousels and honest market reads prove she's the local expert.

"Save this for when you're ready"
Bottom

Start the talk

Social proof and a soft ask turn a follower into a seller conversation.

"DM VALUE for your home's number"
03
A month, mapped before it starts.
Theme days make the feed predictable and planning near-automatic. She always knows what's next.
Mon
Market read
Tue
Austin 101 tip
Wed
Neighborhood
Thu
Proof or personal
Fri
Feature a home
3 to 4 feed posts a week, 1 to 2 reels, and daily Stories. Consistency beats volume, and it's all batched and scheduled ahead.
04
The content, in her brand.
A slice of the feed: a listing, the proof, and the kind of educational post that earns saves. Each designed and written for her.
Just Listed luxury home in Tarrytown
Promote · Listing
Just Listed, Tarrytown
"A thoughtfully renovated 1940s home on a tree-lined street near Mayfield Park. Offered at $1,895,000."
Just Sold over asking in Pemberton Heights
Social proof
Sold over asking
"6 offers, 11% over asking, in 8 days. Behind a result like that is the work most people never see."
Three things that sell a luxury home for more
Educate
Selling 101
"Three things that sell a luxury home for more, and not one of them is the price."
05
And a report that tells the truth.
Every month, the numbers that actually matter for a relationship business, plus one plain-English takeaway and what we'll change next.
Sample monthly report

What we watch, and what it told us.

Reachfrom people who don't follow her yet
Savesthe signal a post was worth keeping
Profile visitscuriosity turning into interest
DMs startedthe only number that pays the bills
The takeaway: her neighborhood guides drove the most saves and both seller DMs this month, so next month we run more Local and turn the top guide into a reel.
Figures and insights shown are an illustrative sample. Real reports use the agent's own Instagram Insights.

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Built, written, and planned for you, in your brand.

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