Social media for real estate agents

Before a seller signs, they look you up. What does your feed tell them?

A weak feed answers that for you, the wrong way. I build you one that makes you look like the agent who already sells homes like theirs, then run it for you.

Faye, founder of by Faye

Hi, I'm Faye. I design and run every feed myself.

Why it matters

The listing is often won or lost before the first call.

A seller deciding who to trust with the biggest sale of their life does one thing first. They pull up your profile.

01

They check before they call

Your feed is the first meeting you never get to attend. It answers the question they will not ask out loud: is this someone who sells homes like mine?

02

An amateur feed plants doubt

Blurry photos, a dead grid, the same template every other agent uses. None of it says no. It just makes them wonder, and then they call the next name on their list.

03

A polished feed wins the room

When the feed looks like the work, the conversation starts from trust. You walk into the listing appointment and they already know your work, so it starts a step ahead.

Proof, first

Same studio, two very different agents.

One designer builds you a brand no other agent has, then runs it. Here are two full builds, made on spec, to show what that looks like.

sarahmitchell.austin···
Sarah Mitchell
Sarah Mitchell
Luxury homes · Compass
Austin: Tarrytown · Pemberton · Westlake. DM to list your home.
Just Listed luxury home in Tarrytown Just Sold over asking in Pemberton Heights Three things that sell a luxury home
Sarah · CompassLuxury listings, Austin TXSee the full project →
marcus.tampahomes···
Marcus Reyes
Marcus Reyes
30 years in Tampa Bay · Keller Williams
Helping Tampa Bay move for 30 years. Honest advice, no pressure.
Thirty years in Tampa Bay Selling a home you've had for decades Just sold, a Tampa home loved for 27 years
Marcus · Keller WilliamsVeteran agent, Tampa BaySee the full project →

Both are spec builds, made to show the range one studio can cover. Sample reports on each page are labeled illustrative.

Market to feed, in three steps

Every feed starts with your actual market.

Not a template pack. Real search data for your specific area, then a brand and posts built from it.

1

We study your market

Real search data for your specific area, not guesses. I look at what buyers and sellers near you are actually typing into a search bar.

2

We build a brand only you have

Your colors, type, and voice, designed from scratch. No other agent gets your brand, because it was made for you and no one else.

3

You get posts built to get found

Individual pieces from your brand, on the exact topics your buyers and sellers already search for. That is the honest bridge between a feed and a phone call.

The free market audit

Curious what this looks like for your market?

I will pull what buyers and sellers in your area are actually searching, and send you 3 posts I would make from it. That is step one of the build above, free and no pitch.

By sending this, you agree I can email or DM you about your audit and how I could help. No spam, and you can tell me to stop any time. The 3 sample posts are yours to keep either way. Privacy.

✓

Got it.

I'll put your audit together and email it over soon.

xo, Faye
The work

Real posts, real listings.

A look at the kind of feed agents get: editorial, on-brand, and built to be saved and sent. Tap any post to see it full size.

What you get

The whole system behind the feed.

Every package runs on the same spine. Here is what that spine includes.

Brand kit

Your colors, fonts, and voice, locked so every post looks unmistakably you.

Strategy & audience

Who we're talking to, the pillars we post, and why each one earns attention.

Monthly calendar

Every post mapped to a day before the month starts. You always know what's next.

Done-for-you design

Posts, carousels, and reels, built and ready to publish. You never open Canva again.

Captions & hashtags

Every post written in your voice, with hooks and tags that get it found.

Monthly report

What worked and what to do more of, in plain English. We tune as we go.

Who it's for

Two ways to work, depending on your time.

Some agents want the posts and will publish them. Some want the whole thing off their plate. Both are fine here.

You post it yourself

Solo Agent Alex

Hands-on, hungry, watching every dollar.

You want a real brand and a steady stream of posts, but you're happy to hit publish yourself. You just never want to stare at a blank Canva again.

Best fit: The Essentials
Hand it all off

Established Elena

Busy, closing deals, guarding her time.

You don't want to touch it. You want a feed that looks like your business, kept on schedule, with a report each month so you know it's working. Someone else drives.

Best fit: Signature or Full Service
Ways to work together

Pick how hands-on you want to be.

Start with a one-time setup, then choose the monthly that fits. Every plan is built on the same brand and the same strategy. What changes between them is how much goes out each month, and who presses publish. Founding rates for my first 3 agents.

Brand + Launch Setup

$450$100 once
The foundation everything runs on.
Founding rate
  • A brand kit built for you alone: colors, type, and the way your posts sound
  • Your bio, highlights, and grid rebuilt so the profile does some selling
  • A content plan: who we are talking to and what we post to reach them
  • A first batch of posts, ready to go the day we finish

Every monthly plan sits on top of this, so it comes first. It is one payment, and the brand is yours to keep no matter what you do afterwards.

The Essentials

$400$200/mo
You post, I make it.
  • 12 feed posts a month, designed and written
  • A hook and caption for every one, in your voice
  • A calendar so you know what goes up and on which day
  • Fresh hashtags each month, picked from what people actually search
  • A round of changes on anything you do not love

Twelve finished posts for $200 works out to about $17 each. This is the tier that takes you from posting when you remember to posting like a business, without adding anything to your week beyond hitting publish.

The Signature

$700$350/mo
The whole feed, ready to post.
  • 16 posts a month, carousels included
  • 4 reels, filmed from your footage and edited
  • Story frames a few times a week
  • All the copy, plus a comment-to-DM funnel that collects leads for you
  • A report each month on what worked, in plain English

Reels and Stories are what Instagram shows to people who do not follow you yet. Posts alone mostly reach the sphere you already have. This is the tier where the feed starts bringing you strangers, which is the only way it turns into business.

Full Service

$1,000$500/mo
You approve the month. I do everything else.
Fully hands-off
  • Your only job: a quick look and an OK on the month's posts
  • 20+ posts and 6+ reels a month
  • I schedule and publish all of it
  • Comments and DMs answered during business hours
  • A launch campaign whenever you take a new listing
  • An optional monthly check-in call, only if you want one
  • Your work goes to the front of my queue

The other plans still need you to press post and answer the comments. This one does not. For $150 more than Signature, Instagram comes off your list completely and a monthly report tells you how it went.

Founding ratesThese prices are for my first 3 agents. Regular pricing after that.
No lock-inFirst month, love the look or I rework it. No contract, cancel whenever.
Mix and matchDon't need that many posts? Pick Essentials or Signature and add me posting it and answering comments for $100/mo. Still hands-off for you.

Not sure which fits? Start with the free audit and we'll figure it out together.

Get your free market audit
Faye, founder of by Faye
About

Hey, I'm Faye!

I'm a graphic designer and marketing manager. I build and run the Instagram feed for agents who are great at the job but look invisible online. Because I do both the design and the strategy, one person runs your whole feed, the look and the plan together. Nothing gets lost between two vendors who never talk. You work with me directly, not a queue and not a template account.

One person, will you keep up? Yes. I batch a whole month at once, so the calendar is built before it starts, not scrambled day to day. You get an agency's output without an agency's price, and every post still passes my eye before it goes out.

Look like the agent sellers call.

Start with the free audit. See your market, see the posts, then decide.