Client spec project
Marcus Reyes brand mark
@marcus.tampahomes

Thirty years of trust, made easy to follow.

The full by Faye service for a seasoned Tampa Bay agent. Calm, clear content that earns trust with the long-time owners and movers Marcus has guided for three decades, built so they see themselves in him.
Keller Williams Tampa CentralTampa Bay, FL30 years
01
We started with a brand.
Bright, calm, and easy to read. Big type and high contrast, because the people he serves shouldn't have to squint to trust him.
Deep navy#0D2A4A
Soft white#F2F6FA
Warm coral#FF6B5C
Typefaces
Poppins
Inter, for everything else.
Voice
Seasoned·Warm·Trustworthy
No hype, no rush. The honest answer from someone who has seen every market.
02
Then a plan around his real edge.
Marcus's moat is thirty years of trust. So the feed leans on his story, real proof, and steady local wisdom, for long-time owners thinking of selling, people moving to or within Tampa Bay, and the next generation he's helping buy.
Story / personal20%
Social proof20%
Educate20%
Local15%
Market read15%
Promote10%
Top

Get found

Local know-how and relocation guides reach people moving to Tampa Bay who need someone they can trust.

"Comment TAMPA for the area guide"
Middle

Earn trust

His thirty-year story and honest, reassuring guidance make a big, scary decision feel calm.

"Save this for when you're ready"
Bottom

Start the talk

Proof and a low-pressure ask turn a long-time follower into a real conversation.

"Comment VALUE, or just call me"
03
A month, mapped before it starts.
A calm, steady rhythm. Nothing flashy, just a dependable presence he can keep up for years.
Mon
Market read
Tue
Tampa Bay tip
Wed
Neighborhood
Thu
Story or proof
Fri
Seller or feature
3 to 4 feed posts a week and daily Stories. Steady beats flashy, and it's all batched and scheduled ahead so it never becomes a chore.
04
The content, calm and clear.
A slice of the feed: who he is, a reassuring answer for long-time owners, and warm proof. Big type, plain words, no pressure.
Thirty years in Tampa Bay, what I do for you hasn't changed
Story
Thirty years in Tampa Bay
"The market has changed a hundred times. The honest advice, the patience, and the calm on the hard days have not."
Selling a home you've had for decades, three honest answers
Educate · Seller
Selling after decades
"You don't have to fix everything first. The right price comes from data. And you set the pace, no rush."
Just Sold, a Tampa home one family loved for 27 years
Social proof
Loved for 27 years
"Handing over the keys to a home full of memories is the part of this job I'll never get tired of."
05
And a report that tells the truth.
Every month, the numbers that actually matter for a relationship business, plus one plain takeaway and what we'll change next.
Sample monthly report

What we watch, and what it told us.

Reachfrom people who don't follow him yet
Savesthe signal a post was worth keeping
Profile visitscuriosity turning into interest
Calls & DMsthe only number that pays the bills
The takeaway: his thirty-year story post and the long-time-owner guide drove the most saves and both seller calls this month, so next month we lead with more of his perspective and turn the seller guide into a reel.
Figures and insights shown are an illustrative sample. Real reports use the agent's own Instagram Insights.

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